Research shows that a high percentage of web traffic comes from mobile devices. You, therefore, need to confirm that your page is mobile-friendly. Most preferably, you need to focus on your landing page as it the first page that your visitors see. You do not have to worry if you have no idea about having a mobile-friendly landing page. In this article, there are steps that will help you optimize your landing page. Discover more about the things you can introduce and the modifications you can employ on your landing page.
It is advisable to have a simple, precise and short message. They should be shorter than the message on the homepage. Visitors will be impatient when the landing page has lots of information. Different from the computer screens, the mobile phones might not allow for huge contents. For this reason, it would help to remove all additional information on the landing page.
You need to have one call to action. The main aim of having a landing page is to communicate the key value. But, it is much better if you have a key action. Visible and self-explanatory call actions tend to be more effective. This means that they should be simple and contrasting form the rest of the page. They should capture your visitors” attention upon the first glance.
A fast loading time would help. If your loading time is slow; you will experience high bounce rates. For example, most visitors will not be patients in a landing page that takes more than 3seconds to load. The speed of a website reflects on the number of plugins and the size of the media. It would help to know that the steps involved on the site will affect the corresponding speed. It would be best to reduce the active plugins, and frequently test each page.
It is critical to use simple media. It would be best to analyze the current images and videos on your landing page. They can influence your website’s speed and presentation. It is recommended to us the least images and videos unless it is critical. Choosing white space will create the impression of an organized website.
It is important to have mobile-friendly popups. Popups are used to attract more visitors. With this, you will benefit more if the popups are made to suit mobile use. It is best to confirm that the popups fit in the mobile landing page. With this, the visitors will have no difficulty closing the popups.
Since you already know what it takes to have a mobile-friendly landing page, you might need assistance in one way or another. Read more here for info. on our guides and design tips.